ZAPPER

Project overview

 Zapper is a lighter with an electricity arc igniting system and fingerprint lock which can interact with users through smart phones. Base on this product, Kuan come up with the branding, interactive apps and a campaign.

Firstly, Kuan picked a cigarette butt to be his object for reinvention. After that ,he came up with three prototypes based on the idea to give smoking more positive imagines. Then, Kuan came up with a branding idea called “cigarette positive”, afterward, he changed the idea into “Zapper”and started “co-branding”with Facebook and Tinder, then he came up with apps for both parties. Finally, he set up a campaign for those products, which called “smoke war”.

 

BUSINESS MODLEs and press releases

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New York , Famous smoking related products company Zapper announced today that it will be co-branding with Facebook to make a new lighter, which can upload the amount of cigarettes you smoked for the day on your Facebook page. The new lighter will be available at retail stores in the end of the year. 

Facebook officials expect this co-branding to show their dedication to reduce smoke-related activities around the world. In the meanwhile , it’s a good chance for Zapper to gain a positive public imagine and widen its customer base. In addition to manufacturing process, Zapper will open a new assembly line to make the new lighter.

Facebook will provide Zapper with the platform and programming technique to start this new lighter program. In exchange, Zapper will design and set up a new

Assembly line and start with the promotion of this product.

More information is expected to be released following the Zapper’s products presentation on September 30th.

 

New York , Famous smoking related products company Zapper announced today that it will be co-branding with tinder to make a new lighter, which can allow smokers

from the same area to know each others’ presence when they use the Zappers and socialize . The new lighter will be available at retail stores in the end of the year. 

tinder officials expect this co-branding to add more features to their product and widen their customer base , it’s also a good chance for Zapper to enlarge it’s influential on the public. In addition to manufacturing process, Zapper will open a new assembly line to make the new lighter.

Tinder will provide Zapper with the platform and programming technique to start this new lighter program. In exchange, Zapper will design and set up a new

Assembly line and start with the promotion of this product.

More information is expected to be released following the Zapper’s products presentation on September 30th.

 

The advertisement campaign